The Challenge Faced With Large Strategy Consulting Firms

10 to 2 Consulting was founded by Ann Kelly, an ex-big firm consultant who believed that the business model that drives the large strategy consulting firms is fundamentally flawed. And while this flaw seems to support the economics of big consulting, the model is neither in the best interests of the client nor the consultants in the firm.

Principals Selling to Executives

The economics of large consulting firms require experienced principals to be involved in selling services to the senior most executives in the organization. These principals bring vast experience and a long heritage of consulting tenure to business issues. This experience and consulting tenure leads to provocative and bold strategies the executives are seeking and results in a contracted engagement.

And then the engagement begins…

The client is flooded with early in career associates who work 80-hour weeks with billable rates that exceed the value that they offer. The client spends hours getting these inexperienced consultants up to speed on their business while the principal focuses his efforts on maintaining the executive relationship. And selling more. And those bold and provocative strategies are oftentimes left unimplemented.


How 10 to 2 is Different

10 to 2 is a boutique strategic consulting firm that partners with executives to improve their business performance and talent effectiveness. Our team of experienced professionals work with clients through every phase of the engagement, from strategy development through implementation.

A Better Business Model

Our business model has low overhead and a flexible work environment that enables us to deliver results, with experienced consultants, while charging less than our competitors. 

This flexible work environment lets us put clients first while attracting some of the best talent in the industry. Our twice a day “10 to 2” work hours enable us to be available to our clients during the day and still work on behalf of our clients in the evening. All while providing our team the ability to address life’s needs in between.

Advancing Client Culture

We specialize in helping clients advance their culture by improving the alignment of their talent base and facilitating productive interactions with their customers.

Deeply Committed Consultants

Our 10 to 2 consultants and are deeply committed to driving client value throughout the entire engagement. We deliver provocative and bold strategies, and work alongside our clients to help drive their implementation.

We serve our clients by serving our people.


Our Leaders


Ann Kelly

Founder & President

Downingtown, PA

Ann is a management consultant with over 20 years of engagement leadership, executive coaching and change management experience in the pharmaceutical industry. Her experience in industry and consulting enables her to deliver both strategy and implementation while providing the functional expertise to lead collaborative teams on aggressive timelines. Ann holds an MBA and has experience leading teams in both big pharma and at Andersen Consulting (Accenture).


Dawn Dyer

Vice President

Wimslow, England

Dawn is an experienced IT professional with strong delivery focus and over 20 years of experience managing IT transformation projects that drive business value. She has expertise in project management, business change and training, business analysis, process and customer journey definition, IT strategy and program and portfolio management. Dawn holds a Law Degree, has held several industry positions in big pharma, and was a principal consultant for PwC.

Get in touch

Discover how 10 to 2 Consulting can revolutionize your business.